Growers produce gets praise and returns

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Growers produce gets praise and returns

MG Marketing (MG) plays an important part in facilitating United Fresh’s Fruit & Vegetables in Schools initiative that is funded by the Ministry of Health (MoH).

MG Marketing (MG) plays an important part in facilitating United Fresh’s Fruit & Vegetables in Schools initiative that is funded by the Ministry of Health (MoH). While schools were closed due to lockdown, United Fresh effectively diverted the boxes to families in need. As schools reopened at Level 2, boxes to schools begun again, and the MoH has decided to continue the funding to allow food boxes to reach fellow Kiwi families in need. MG Marketing currently packs over 1000 boxes a week.

During these unprecedented times, MG was busier than ever helping service supermarket customers, however, independent fruit and vegetable retail customers (who were deemed non-essential businesses) and our wholesale food-service customers (who supply the hospitality industry) we’re able to take their usual volumes.

Not only does the United Fresh programme support New Zealand’s most vulnerable, it helped ensure our growers produce has continued to find a home and receive a market return.

 

"We are delivering around 100 weekly fresh produce boxes and people are really enjoying the quality fruit and vege, which adds variety to the staples we supply in our usual food parcels."

"We are seeing people in really stressful situations, and it’s so good to be able to ease the stress a little by helping them put some healthy kai on the table for their whānau.”

Aimee Smith, Community Development Manager, The Salvation Army Hamilton

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